Breakfast Club with St Austell
18th July 2025
Breakfast Club is in session!
We’ve teamed up with the legends at St Austell Brewery to serve something extra tasty, with a generous helping of planet-positive purpose.
Say hello to Breakfast Club, a 4.5% Golden Ale brewed with surplus bread, British hops, and bold ambition. It’s part of St Austell’s 2025 limited-edition cask line-up, and it’s landing in pubs across the South West and beyond right now.
Crumbs, it’s Good Beer!
Each pint of Breakfast Club uses the equivalent of a quarter slice of surplus bread from a local sandwich maker, added to the UK grown Maris Otter malted barley.
With the zesty combo of Harlequin and Jester hops, the result is a fresh, fruity, golden ale that’s crisp, balanced, and doing its bit for the planet.
This isn't our first brew-day hook-up with St Austell. In 2016 we created a Pale Ale for St Austell’s small batch brew series and again in 2023, we created No Mow May Golden Ale supporting the charity Plantlife.
This time? We scaled things up. 30,000 litres up. Because saving surplus bread just tastes better when shared with more people.
Let’s talk waste.
Every year, over 1 million tonnes of bread are wasted in the UK. Sandwich makers discard their crust ends. Loaves are overproduced for abundant shelves. Slices get overlooked in our homes. Perfectly good bread ends up anywhere but where it belongs: in our bellies.
We source this surplus from UK bakeries, and instead of brewing with 100% barley, we swap some of that grain for breadcrumb. That means:
✅ Less wild land and freshwater is needed to be used to grow barley
✅ Fewer carbon emissions by avoiding waste and reducing farmed barley
✅ A flavourful, smooth Ale with a story you can feel good about sipping
This brew rescued the equivalent of 350 loaves. It all adds up ... since 2016, our bread-saving has reached five times the height of Mount Everest.
Where to Find It
Breakfast Club is pouring now in 45 St Austell pubs across the South West as well as their leased and tenanted estate, and indie pubs across the UK
If you spot it on tap, grab a pint and raise a glass to what happens when brewers, bakers, and brilliant creatives come together to create something with meaning.
Cheers to beer that does better.
Cheers to surplus with purpose.
Cheers to a Breakfast Club with St Austell.
