New Dawn Session IPA Wins!

Great Taste - the world’s largest and most trusted food and drink accreditation scheme, has announced the Great Taste stars of 2024. Out of 1000’s products judged, our New Dawn Session IPA has been awarded a Great Taste Award.

Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and producers, as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. 

What are Great Taste judges looking for?

They’re looking for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they are looking for truly great taste.

How do they work?

Each team of three to four judges blind-tastes around 25 products per session, discussing each product as a coordinating food writer transcribes their comments directly onto the Great Taste website, which producers access after judging is completed. 

What should consumers look for?

The logo. The Great Taste symbol is their guarantee a product has been through a rigorous and independent judging process. It’s not about smart packaging or clever marketing – it’s all about taste. Cheers to that! 

Pick up our winning beer here or at Waitrose, Co-op and Ocado.